In my humble opinion, every business should incorporate promotional products into their ad campaigns. Promo items are great for helping new companies establish their brands and helping existing companies increase their sales and find new leads. When customers use promo items, they give other people a look at a company’s logo, and that just keeps generating interest. It’s the Circle of Promotional Life, you know?
Need some proof that promos are crucial and effective?
Promotional Consultants: The Rock Stars Of The Marketing
World Need 1,000 screen-printed t-shirts for a concert? Done! How about 500 whistles to hand out at a marathon? No Problem! Promotional consultants develop solutions for marketing challenges. From increasing brand awareness to increasing tradeshow traffic, promotional consultants are experts in the field of promotional products and can solve any marketing dilemma you may have. There are more than 20,000 consultant firms in the industry!
It’s a bird. It’s a plane. No! It’s a promotional product!
From lip balm to a wireless mouse to paper airplanes, promotional products come in all shapes, sizes & colors. In many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogs. If you can see it and touch it, it’s most likely available as a promotional product. This allows you to customize a marketing campaign so that it is more relevant to a specific demographic.
Business is Booming
Every day you hear about a new endurance race, a new music festival, a new community event. Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products? In 2011, advertisers spent more than $18 billion in products purchased through promotional consultants.
Spread The Word
Enhance Marketing Campaigns
Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases. The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.
Positive Impact On Brand Image
Recipients of promotional products have a significantly positive opinion of a business through:
- Increase in positive overall image
- More positive perception of the business
- Higher likelihood of recommending the business
- Higher likelihood of patronizing the business .
Endless Array Of Options
With over 3,900 suppliers in the industry, there are hundreds of thousands of promotional products that can fit any budget. Having a variety of options allows for greater flexibility when planning out a marketing campaign of any size.
Quick Turnaround Time
Often times, new marketing opportunities arise out of the blue and require quick action. Luckily, promotional consultants usually have a list of products that can be turned around quickly to meet your needs. There are even products that can be shipped within 24-hours of placing an order! Fun and Handy People love receiving promotional products, there’s no denying it. Whether it’s a little boy playing with a yo-yo from the local bakery to a woman carrying a tote from her nail salon, promotional products are appreciated and welcomed in all walks of life. 90.4% reported either currently owning or possessing a promotional product received within the last 24 months.
Fun and Handy
People love receiving promotional products, there’s no denying it. Whether it’s a little boy playing with a yo-yo from the local bakery to a woman carrying a tote from her nail salon, promotional products are appreciated and welcomed in all walks of life. 90.4% reported either currently owning or possessing a promotional product received within the last 24 months.